Southeast Asia
Toys ‘R’ Us Asia banks on ‘kidults’ to drive toy sales
Teens and adults aged 12 years and over are buying beloved toy brands from the 80s and 90s.
Toys ‘R’ Us Asia banks on ‘kidults’ to drive toy sales
Teens and adults aged 12 years and over are buying beloved toy brands from the 80s and 90s.
Coffee shops in Asia utilise social media to boost customer loyalty
Digital platforms are particularly effective with younger consumers.
Ikano Retail posts $1.2b in total turnover
Ikano's three IKEA stores in Singapore reported a $274.62m turnover.
Oral beauty gains traction amongst Asian consumers
The “oral beauty" or "oral care skinification” blends skincare ingredients.
How can brands ensure influencer marketing pays off?
About 75% of consumers are more likely to buy a product endorsed by a TikToker or YouTuber.
Shopee and YouTube launch new e-commerce partnership in Southeast Asia
‘YouTube Shopping’ will allow users to purchase products directly from YouTube videos via links to Shopee.
Tourism and 'revenge' spending drive Asia's retail sector growth
Key cities like Tokyo, Seoul, and some major Australian markets have seen growth in retail sales due to tourism.
L Catterton acquires majority stake in bath and body brand Stenders
Stenders will use the investment to expand internationally in Asia, Europe, the Middle East, and the US.
PUMA targets tech-savvy youngsters on TikTok
The world’s third-biggest activewear maker uses local influencers to connect with its market.
Sustainable packaging struggles in Asia amidst inflation
Economic uncertainty will likely continue to challenge sustainable packaging efforts in the future.
What’s driving growth in Asia’s FMCG sector in 2024?
Beverages led the growth with a 9.2% increase in value sales.
How are geopolitical conflicts triggering brand boycotts in Southeast Asia?
In Malaysia, 70% of consumers participate in boycotts.
OWNDAYS revamps brand identity
It will be implemented globally across both physical and digital platforms.
3 pillars reshaping the future of retail in Southeast Asia
Retailers are urged to prioritise digitalisation, experiential initiatives, and sustainability to remain competitive.
What’s next for Levi’s in Southeast Asia?
Explore how the brand is tapping into the diverse and growing consumer base in the region.
Watsons invests $250M for 6,000 new and upgraded stores in Asia
75% of the stores in the region will offer customers upgraded experiences.
ZALORA launches AI-powered customer service chatbot in Southeast Asia
The chatbot can access personalised information on orders, deliveries, and returns.
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Retailers and brands told to harness data for growth
![Retailers and brands told to harness data for growth]()
The tandem should turn insights into profit strategies, Flying Fish Lab says.
The tandem should turn insights into profit strategies, Flying Fish Lab says.
