Diageo China
In China, Diageo has developed locally, explored opportunities in the Chinese spirits consumption market, maintained stable business growth, and continued to increase investment and innovation to meet local demand with a more high-end and diversified product portfolio, as part of its commitment to the Chinese market.
See below for the latest Diageo China News, Analysis, Profit Results, Share Price Information and Commentary
FMCG Asia Awards 2023 Winner: Diageo China
Johnnie Walker Blue Label's award-winning "Year of the Rabbit" campaign soared thanks to cultural resonance, tech giant partnerships, and engaging online experiences, which boosted sales, brand awareness, and loyalty programme membership.
FMCG Asia Awards 2023 Winner: Diageo China
Johnnie Walker Blue Label's award-winning "Year of the Rabbit" campaign soared thanks to cultural resonance, tech giant partnerships, and engaging online experiences, which boosted sales, brand awareness, and loyalty programme membership.
Diageo China emerged victorious at the FMCG Asia Awards, clinching Digital Marketing Strategy of the Year - China
In China, Johnnie Walker Blue Label's innovative digital marketing campaign was named the best of the year.
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Retailers and brands told to harness data for growth
![Retailers and brands told to harness data for growth]()
The tandem should turn insights into profit strategies, Flying Fish Lab says.
The tandem should turn insights into profit strategies, Flying Fish Lab says.
