WGSN
WGSN is a leading consumer trend forecaster, providing global trend insights, expertly curated data and industry expertise on consumer behaviour and lifestyles.
Luxury brands embrace budget beauty trend with diffusion lines
Collaborating with retailers is seen crucial to effectively reach the target audience.
Luxury brands embrace budget beauty trend with diffusion lines
Collaborating with retailers is seen crucial to effectively reach the target audience.
How can brands maintain profitability in perma-discount era?
Value-centric strategies can boost customer satisfaction without constant markdowns.
What drives APAC Gen Zs consumer behaviour
WGSN identified five pillars that Gen Zs prioritise.
APAC consumers seek sensory adventures and physical experiences: study
WGSN’s Asia Shopper Forecast 2023 dives into shopper profiles and their desires.
Out and about, Asia Pacific consumers seek tactile experiences
Retailers need to use their stores for brand storytelling and multifunctional purposes to engage customers.
Which APAC shoppers should businesses watch?
This includes digital streamliners, and social explorers, amongst others.
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AI prompts fearless dive into corporate reinvention
![AI prompts fearless dive into corporate reinvention]()
Technology
Siam Piwat Group’s digital chief touts AI’s transformative power in boosting customer value, personalisation, and brand trust.
Siam Piwat Group’s digital chief touts AI’s transformative power in boosting customer value, personalisation, and brand trust.
