Prioritizing customer experience through personalisation

In this age of social media connections, consumers expect brands to engage with them in real time whilst doing a transaction with them.

Talking with Retail Asia in a recent podcast titled "Prioritizing customer experience through personalisation", are Santosh Reddy, Vice President, Sales and Marketing at Singapore-based Capillary Technologies, and Ankit Madhogaria, Head of Ecommerce for Southeast Asia at Puma. Their conversation ranges from current trends in the retail and e-commerce industries, and changes in consumer behaviour, to consumer engagement and retention.