ZALORA TRENDER Report 2021
Fragrances now wear the ‘lipstick effect’
Replacing lip products, scents topped ZALORA’s beauty category both in 2020 and 2021.
Fragrances now wear the ‘lipstick effect’
Replacing lip products, scents topped ZALORA’s beauty category both in 2020 and 2021.
‘Buy Now, Pay Later’ paves the way for SEA’s big spenders
Over 8% of ZALORA consumers in the region used the scheme for luxury items.
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Retailers and brands told to harness data for growth
![Retailers and brands told to harness data for growth]()
The tandem should turn insights into profit strategies, Flying Fish Lab says.
The tandem should turn insights into profit strategies, Flying Fish Lab says.
