GLOMARK Wins Big at the Retail Asia Awards 2021

The country’s most innovative turn-a-round grocery platform and biggest digital campaign are under one name.

As the latest entrant to Sri Lanka’s Modern Trade fraternity, Softlogic GLOMARK made big at Retail Asia Awards by winning key country awards for 2021 in being adjudged as the “Supermarket of the Year – Sri Lanka” and securing the award for “Digital Innovation of the Year – Sri Lanka” for its astute strategy of revolutionizing the supermarket industry in a short time span. This was a result of its motive in redefining the industry in terms of technology used to create convenience, agility and disrupting the landscapes of the modern retail trade of Sri Lanka.

Softlogic GLOMARK is known for its widest selection of goods sourced from around the world and delivering high-quality freshness, personifying a customer journey that is one-of-a-kind, harnessing the best of technology for a superlative consumer experience.

Through the initiatives suchlike Sri Lanka’s first Self-Checkout counter operated outlet, GLOMARK’s E-commerce platform (www.glomark.lk) which offers doorstep delivery within 4 hours, and also a Strategic partnership with PickMe – Marketplace (Largest tech-mobility provider in Sri Lanka), GLOMARK became the 1st mainstream supermarket in Sri Lanka to offer a fully-fledged Omnichannel customer experience and convenience further revolutionized the offering where orders coming through this channels, getting to customer doorsteps within 2 – 3 hours.  

GLOMARK has expanded its physical footprint to 10 stores with two formats – Softlogic GLOMARK (Medium & Large sized Superstores & Softlogic GLOMARK ESSENTIALS). This comes as a discerning strategy to have the larger format of Softlogic GLOMARK along with the mini format GLOMARK Essentials as part of Softlogic’s plans for rapid expansion and growth of the GLOMARK brand. Alongside opening its 10th outlet, the flagship store under the GLOMARK brand amidst COVID – 19, GLOMARK made the inspiring decision of conducting the entire launch campaign digitally. 

Furthermore, the campaign was made disruptive where there was a social invite by GLOMARK to its mainstream competitors in the Modern Trade industry, which grabbed not only the attention of the entire city but also the Marketing fraternity of the country, due to the bold approach. Not only the competitor brands came on to greet GLOMARK on the opening event, but also over 85 local and international brands that aligned themselves in sharing their wishes for the first time in the history of social media in Sri Lanka. With the proposition of personifying inspiration to its customers, GLOMARK was able to reach 6 million-plus impressions digitally for the well-executed 360 digital campaign making it the Digital innovation of the Year.

GLOMARK was launched by Softlogic Supermarkets Pvt Ltd, a fully owned subsidiary of Softlogic Retail PLC, under the ultimate parent group, Softlogic Holdings PLC.

Softlogic Holdings PLC is one of Sri Lanka’s most dynamic and progressive conglomerates, with industry leadership in six business verticals -- ICT, Healthcare, Retail, Financial Services, Automobiles, and Leisure. The Group employs over 11,000 people in Sri Lanka and Australia and operates an asset base of over USD750 Mn to generate an annual turnover of more than USD420 Mn. Softlogic’s diverse industry portfolio is a key factor in its ability to create value, providing it with the choice to make investments across a broad spectrum of businesses, wherever an opportunity is perceived to enhance sustainable returns to its shareholders. The Group’s representations and strategic alliances with reputed global institutions and large multinational corporations confirm its unparalleled local stature.

Watch the interview below to know more about their winning projects: