Babyshop honoured as Malaysia's 'Brand Store of the Year' at Retail Asia Awards

Babyshop's strategic expansion and focus on personalised services have significantly enhanced its presence and customer engagement in the Malaysian market.

Global retailer Babyshop, a part of the Landmark Group, has won the coveted "Brand Store of the Year – Malaysia" award at the 2024 Retail Asia Awards. This accolade recognises the company's exceptional growth and innovation in the Malaysian market.

Since its arrival in Malaysia in 2018, Babyshop has rapidly expanded to 19 stores nationwide and established a strong foothold on Shopee & Lazada. Globally, the company boasts an omnichannel presence with 230 stores across 13 markets. This combination of local reach and international expertise has solidified Babyshop's position as the leading international specialist for baby and child products in Malaysia.

"We are incredibly proud to be recognised for our achievements in Malaysia," said the company spokesperson. "This award is a testament to our team's dedication to understanding and exceeding the needs of Malaysian parents. We believe in creating a shopping experience that is not just convenient, but also personalised and supportive."

Babyshop's success in Malaysia is driven by a multi-pronged strategy that focuses on:

• Aggressive Expansion: The company's strategic store openings across seven states have ensured both strong profitability and widespread accessibility for customers.
   
• Product Localisation: Babyshop has developed local product lines tailored to Malaysian preferences, including collaborations with celebrity designers like Azura to cater to Malay customers' unique needs.
   
• Innovative Services: The Personal Shopping Expert (PSE) programme provides expectant and new parents with expert guidance, resulting in high customer satisfaction and repeat visits.
   
• Community Engagement: Babyshop actively partners with local organisations and initiatives, including a collaboration with the Malaysian Institute of Road Safety Research to promote car seat safety.

"As the brand continues to grow and strengthen its omnichannel offerings, it remains confident in its ability to remain the market leader in Malaysia," the company said. "Our commitment to innovation and customer-centricity will guide us as we strive to be an integral part of every Malaysian family's journey."

The Retail Asia Awards celebrate innovative retail projects and industry leaders driving their brands to maintain a competitive edge. Babyshop's win exemplifies the power of combining smart expansion, localised offerings, and a focus on exceptional customer service to achieve remarkable success in a dynamic market.

The Retail Asia Awards is presented by Retail Asia Magazine. To view the full list of winners, click here. If you want to join the 2025 awards programme and be acclaimed for your company's exceptional products or initiatives in the Retail industry, please contact Jane Patiag at [email protected].