GMG receives two accolades at Retail Asia Awards 2024

It has been recognised for introducing cutting-edge innovations in the Nike Orchard Road Store opening.

GMG, the global well-being company operating leading brands across sports, everyday goods, health and beauty, properties, and logistics sectors, has been recognised for its cutting-edge innovations in the Nike Orchard Road Store opening, earning accolades at the prestigious Retail Asia Awards 2024. The company took home awards in two categories: Brand Store of the Year - Singapore and Store Retail Initiative of the Year - Singapore. 

The Nike Orchard Road store, the largest mono-brand Nike store in Asia outside of China, spans 28,000 square feet across three levels and has set a new standard in retail by seamlessly integrating sport, wellness, and creativity. It is also the first outlet to feature the Swoosh Studio, a dedicated space for sports, wellness, and creative activities.

“The success of Nike Orchard Road demonstrates the powerful impact of blending retail innovation with community engagement,” said Mohammad A. Baker, Deputy Chairman & CEO at GMG. “These awards are a testament to our team's dedication to pushing the boundaries of what's possible in retail.”

The store has introduced unique customisation features, such as the Nike By You experience, which allows Nike Members to personalise select footwear and apparel with city-exclusive graphics and accessories designed by local artists. This includes contributions from three Singaporean artists whose designs are inspired by local sports and athlete stories.

The Swoosh Studio offers holistic fitness and wellness programming with Nike Trainers and Coaches, as well as style and creativity workshops focused on self-expression and confidence. These initiatives, along with hyper-local design elements and digital integration, highlight Nike's commitment to community engagement, inclusivity, and continuous innovation.

The Nike Orchard Road store is equipped with state-of-the-art retail tools, including Mobile POS Checkouts, RFID, and the Stockroom Runners’ App, ensuring fast, efficient, and hassle-free transactions anywhere in the store.

"The store's agility in responding to evolving consumer needs, such as implementing mobile checkout, offering diverse product ranges catering to all consumers, and a willingness to uplift the local community, underscores the fast adaptability that today’s consumers require,” said Carl Masterman, President – Sports at GMG. “We are honoured to receive these awards, which recognise our commitment to delivering exceptional retail experiences.”

The store's grand opening featured a performance by the popular Korean girl group NewJeans, marking their first-ever performance in Singapore. This event generated substantial buzz and media coverage, significantly boosting sales of the NewJeans collection and other Nike products.

The Retail Asia Awards is presented by Retail Asia Magazine. To view the full list of winners, click here. If you want to join the 2025 awards programme and be acclaimed for your company's exceptional products or initiatives in the Retail industry, please contact Jane Patiag at [email protected].