Jim Thompson triumphs with accolade at Retail Asia Awards 2024

The grand opening event of its Heritage Quarter celebrated its founder’s rich legacy.

Global lifestyle brand Jim Thompson emerged victorious in the coveted Retail Asia Awards 2024 for successfully unveiling the Heritage Quarter in Bangkok in November 2023, expanding its influence across fashion, hospitality, and home furnishings sectors with ambitious global partnerships and innovative consumer engagement strategies.

The grand opening event of Heritage Quarter brought together industry leaders, celebrities, global and local media, and esteemed guests to celebrate Jim Thompson's rich legacy and share the exciting future plans of the brand.

The fashion show, a centrepiece of the opening event, unveiled 42 captivating looks that established a new benchmark for creativity and sophistication. It also showed a versatile range, bridging the gap between relaxed resort wear and the sophistication of everyday wear for work or travel. 

A state-of-the-art 360-degree video camera captured the breathtaking ambience of the evening in full panoramic glory, with Jim Thompson Home Furnishings fabrics on display.

The presence of renowned superstars, including Pruk “Zee” Panich, Chawarin “Nunew” Perdpiriyawong, Thitiya “Baipor” Jirapornsilp, Jumpol “Off” Adulkittiporn, Atthaphan “Gun” Phunsawat, and Vasin “Ko” Assawanarunat, along with many other celebrities, propelled Jim Thompson to number one on Thailand's Twitter trends that night and into the top ten worldwide Twitter trends the following morning. The opening show also propelled the company to virality, marking a triumphant success for the brand. It achieved a PR value of over THB290m from the event’s news coverage.

The success of Jim Thompson Heritage Quarter’s grand opening event has set the stage for the brand to continue its evolution as a leader in the global lifestyle sector with this new venture as a vibrant lifestyle destination, drawing both international and domestic tourists to the heart of Thailand.

Jim Thompson took home the award in the Brand Transformation of the Year - Thailand category.

Retail Asia Awards honours companies that have recently launched innovative retail projects or initiatives, as well as industry leaders that have propelled their respective brands to maintain a competitive edge.

The Retail Asia Awards is presented by Retail Asia Magazine. To view the full list of winners, click here. If you want to join the 2025 awards programme and be acclaimed for your company's exceptional products or initiatives in the Retail industry, please contact Jane Patiag at [email protected].