Koala Sleep Japan KK wins Retail Asia Awards 2024 for MIRAIKUSTOM Bed Frame

Its MIRAIKUSTOM Bed Frame has become the highest-rated amongst all its products in the company.

Bedding and furniture brand Koala Sleep Japan received the Retail Product of the Year - Japan category win at the prestigious Retail Asia Awards 2024 for its MIRAIKUSTOM Bed Frame, which has become one of the most popular bed frames in its EC-site.

MIRAIKUSTOM is made of FSC-certified wood and has three adjustable leg heights, something that only a few brands on the Japanese market meet. For those that do not use the foot height adjustment components, they can store them concealed within the bed frame. The simple, rimless construction allows two-bed frames to be installed side by side and two mattresses to be placed seamlessly side by side.

For those living alone, the bed can be used at the highest height to store lots of items under the bed. Couples without children can also use it at the middle height, where they can sit comfortably. When there are children or pets, people can use it at the lowest level for safety.

It can also be easily assembled without screws and tools, so this product can be used for a long time without the worry of losing strength when disassembling and reassembling.

Since its launch in December 2023, the product has been a hit with customers. It has recorded the highest rate of 4.8 points in purchaser’s rating amongst all 39 Koala products in Japan.

Retail Asia Awards honours companies that have recently launched innovative retail projects or initiatives, as well as industry leaders that have propelled their respective brands to maintain a competitive edge.

The Retail Asia Awards is presented by Retail Asia Magazine. To view the full list of winners, click here. If you want to join the 2025 awards programme and be acclaimed for your company's exceptional products or initiatives in the Retail industry, please contact Jane Patiag at [email protected].