Orchard Turn Developments Pte Ltd’s ION Orchard clinches dual honours at Retail Asia Awards 2024

ION Orchard Wins Mall of the Year - Singapore and Marketing Initiative of the Year - Singapore for innovative campaigns.

In a significant endorsement of its market-leading strategies and consumer engagement initiatives, Orchard Turn Developments Pte Ltd's ION Orchard has been awarded both Mall of the Year - Singapore and Marketing Initiative of the Year - Singapore at the prestigious Retail Asia Awards 2024. These accolades underscore the mall's innovative approaches to attracting and retaining shoppers amidst evolving market conditions.

The 'Marketing Initiative of the Year – Be at ION Orchard' campaign, initiated in response to shifting societal and global trends, has been remarkably successful in resonating with modern consumers. The campaign focused on engaging potential shoppers by aligning with their desires for inspiration, connection, and new experiences. By positioning ION Orchard as a retail destination of endless possibilities, the campaign encouraged shoppers to explore and express their individuality, whether they wished to be bold, creative, or just revel in the array of shopping and entertainment options available.

The #IONCreators programme was a critical component of this campaign, utilising social media influencers to broaden reach and impact. This strategy proved effective, engaging audiences across diverse demographics and contributing to a 52% year-on-year increase in mall footfall. Notably, the campaign also achieved an impressive 8% engagement rate across social platforms and significant growth in the mall’s social media followings, including a more than 200% increase on TikTok.

Moreover, the 'Mall of the Year - ION Orchard' title was awarded for the mall's overall strategy that effectively combined unique experiences with shopper-centric services. The introduction of new-to-market brands and customisable experiences, along with the hosting of high-profile events and celebrities, has kept ION Orchard at the forefront of retail innovation. The mall’s strategy included integrating technological enhancements such as a revamped mobile app and 'Easy Earn', simplifying how shoppers earn rewards, thereby enhancing the customer experience.

Key highlights from the year included the installation of the tallest outdoor waterfall garden on Orchard Road and the hosting of the Tag Heuer Motorsports Experience pop-up, featuring Formula One World Drivers’ Champion. These initiatives not only enhanced the shopping experience but also positioned ION Orchard as a vibrant hub of activity and excitement.

Feedback from tenants and partners has been overwhelmingly positive, with brands like Parfums Christian Dior benefiting from collaborative efforts to create immersive and impactful activations. These partnerships have been instrumental in maintaining high engagement levels and ensuring the mall remains a preferred destination for both shopping and entertainment.

Ms Yeo Mui Hong, Chief Executive Officer of Orchard Turn Developments said, “The awards are a testament to the past 15 years of hard work, dedication, and passion of the ION Orchard team. This year is yet another milestone for us as ION Orchard celebrates its 15th anniversary. Together with our brands and partners, we will build on this success and create even more memorable experiences for everyone who visits ION Orchard.”

ION Orchard's double win at the Retail Asia Awards 2024 is a testament to its effective adaptation to consumer trends and its commitment to providing an unparalleled shopping experience. As the mall continues to innovate and evolve, it remains a beacon of retail excellence in Singapore, promising even more exciting developments and experiences in the future.

The Retail Asia Awards is presented by Retail Asia Magazine. To view the full list of winners, click here. If you want to join the 2025 awards programme and be acclaimed for your company's exceptional products or initiatives in the Retail industry, please contact Jane Patiag at [email protected].