PharmaCare Laboratories clinches Home Brand of the Year - Australia at FMCG Asia Awards

Nature’s Way High Strength Adult Vita Gummies provide fast-paced consumers with essential nutrients

PharmaCare Laboratories Pty Ltd, a distinguished Australian healthcare company, has made a recent achievement at the FMCG Asia Awards, securing the esteemed Home Brand of the Year - Australia award.

This notable achievement is attributed to the outstanding success of Nature's Way High Strength Adult Vita Gummies Range, a testament to the company's commitment to delivering high-quality healthcare products.

Nature's Way High Strength Adult Vita Gummies Range, acknowledged as a TGA-listed medicine, stands out as a comprehensive solution catering to the diverse health needs of adults immersed in today's fast-paced lifestyle. In addition to being recognised as Australia's No. 1 adult gummies brand, the range offers a delectable alternative to traditional tablets and capsules.

This dosage form provides adults with a chewy texture, delightful fruit flavour, and pleasant colours, creating an enjoyable and unique experience. It offers an easy and lovely way for individuals to incorporate essential nutrients into their daily routine.

Based on research, the global gummy market is experiencing unprecedented growth with a forecasted CAGR of 12.6% from 2020 to 2028, reaching a value of $16.3 billion. The United States witnessed a remarkable 44% growth in the gummy format in the 52 weeks ending 4 October 2020, establishing it as the fastest-growing format in vitamins, minerals, and supplements. In Australia, the gummy format is experiencing an annual growth rate of 16%, securing its position as the third-largest format. PharmaCare Laboratories (PharmaCare) identified this market need, did an extensive study, and formulated Nature's Way High Strength Adult Vita Gummies Range to meet consumer needs.

The High Strength Adult Vita Gummies Range provides a premium and scientific evidence-based formula to provide the optimal boost of essential nutrients and support the adult’s health. More specifically, the chewable nature of gummies promotes better absorption as they start to break down in the mouth, allowing the active ingredients to enter the bloodstream more efficiently.

Higher-loading gummies allow for the delivery of more active ingredients in a single serving, increasing their effectiveness compared to traditional supplements. This is a highly innovative game-changer in the health and wellness industry and offers increased efficacy, convenience, and deliciousness, making them the ideal choice for modern consumers.

They proved that safety is paramount, and the TGA-listed status instils confidence in the product's efficacy, quality, and security. Utilising patented coating technology and advanced gummy processes ensures the stability of active components, even in challenging environmental conditions. Patented coating technology protects gummies from external conditions, making surfaces up to 80% less tacky than traditional coatings. The advanced gummy-making process also includes nitrogen flushing to preserve freshness, and it utilises a state-of-the-art processing plant in Sydney.

PharmaCare Laboratories Pty Ltd, as the Home Brand of the Year - Australia winner, continues to lead the way in the health and wellness industry. Its Nature's Way product line shows the company's dedication to excellence and innovation. It exemplifies a delightful and effective way for adults to obtain essential daily nutrients.

The FMCG Asia Awards is presented by Retail Asia Magazine. To view the full list of winners, click here. If you want to join the 2024 awards programme and be acclaimed for your company's exceptional products or initiatives in the FMCG industry, please contact Jane Patiag at [email protected].