PT Hartadinata Abadi wins Jewellery Retailer of the Year - Indonesia at Retail Asia Awards 2024

The innovative gold jewellery and bullion retailer is honoured for excellence.

PT Hartadinata Abadi, Tbk., a leading integrated gold jewellery and bullion manufacturer in Indonesia, has been awarded the prestigious Jewellery Retailer of the Year title at the Retail Asia Awards 2024. The company, known for offering a comprehensive one-stop solution ecosystem from refining and manufacturing to retail and gold pawning services, has established itself as a pioneer in the industry with its innovative products and extensive distribution network.

Founded on a strong foundation of innovation and excellence, Hartadinata Abadi has consistently demonstrated its commitment to enhancing the gold jewellery and bullion market in Indonesia. The company boasts extensive distribution channels across the country, collaborating with over 900 traditional gold stores, more than 80 wholesalers, and operating 83 owned stores as of 2023. This vast network has not only solidified its presence in Indonesia but also extended its reach to export markets such as India and the United Arab Emirates, thereby strengthening its global footprint.

In recognition of its innovative spirit, PT Hartadinata Abadi, Tbk., has introduced several groundbreaking products within Indonesia's bullion market. The company offers the most innovative bullion products in the country, including gold bullions with security ink and themed designs celebrating significant life events. Additionally, Hartadinata Abadi leads the market with the largest network of owned retail stores for gold jewellery and bullion in Indonesia, setting a high standard for the industry.

Despite challenges posed by changing consumer preferences and behaviours, particularly the shift from jewellery to bullion since the pandemic, Hartadinata Abadi has remained resilient and adaptive. The company has responded by innovating its product offerings since 2019, introducing a variety of gold bullion products with appealing themes. This strategic adaptation has enabled Hartadinata Abadi to maintain its market position and continue catering to evolving consumer demands.

PT Hartadinata Abadi, Tbk., also actively supports the Indonesian government's gold downstreaming programme, contributing to the country's economic growth by exporting gold to markets like India and the United Arab Emirates. This commitment to supporting national initiatives further underscores the company's dedication to industry leadership and innovation.

Innovation remains central to Hartadinata Abadi's approach, as reflected in its pioneering product offerings. The Ardore Jewellery line targets the younger generation with gold content ranging from 30% to 75%, whilst the Kencana jewellery boasts a gold content of 99.99%. The EmasKu product line caters to large-scale gold investments, and EmasKita offers microbar fractions ranging from 0.1 to 100 grams, featuring Sicpa's bullion protect technology for authenticity assurance. Additionally, the company packages its micro gold bars in visually appealing acrylic casings, facilitating buyback options even in the event of minor damages, provided the bullion protect remains intact.

PT Hartadinata Abadi, Tbk., excels in the jewellery retail sector due to its innovative solutions, impressive achievements, and commitment to meet evolving consumer needs. As a leader and innovator in the industry, the company continues to set high standards for excellence and innovation, making it a deserving recipient of the Jewellery Retailer of the Year award at the Retail Asia Awards 2024.

The Retail Asia Awards is presented by Retail Asia Magazine. To view the full list of winners, click here. If you want to join the 2025 awards programme and be acclaimed for your company's exceptional products or initiatives in the Retail industry, please contact Jane Patiag at [email protected].