PT Kurnia Ciptamoda Gemilang captures Apparel Retailer of the Year - Indonesia at Retail Asia Awards 2024

The company revolutionises retail in Indonesia with Smart Fitting Room technology.

PT Kurnia Ciptamoda Gemilang has clinched the prestigious title of Apparel Retailer of the Year - Indonesia at the Retail Asia Awards 2024. This accolade is a testament to the company’s innovative strides in retail technology, particularly through its pioneering implementation of smart fitting room technology.

Starting over 25 years ago with a single brand, PT Kurnia Ciptamoda Gemilang has evolved into a powerhouse with a diverse portfolio, including prestigious brands like Charles & Keith, PEDRO, EA7 Emporio Armani, Pomelo and Armani Exchange. The company’s trajectory reflects a deep-rooted commitment to innovation and customer satisfaction, elements that have driven remarkable growth despite the global challenges posed by the pandemic.

The highlight of PT Kurnia Ciptamoda Gemilang’s recent innovations is its smart fitting room technology, a futuristic retail solution that seamlessly blends convenience with a personalised shopping experience. These smart fitting rooms are equipped with interactive tablets, allowing customers to select garments effortlessly without leaving the comfort of the fitting room. Store staff assist by promptly delivering the chosen items directly to the fitting rooms, enhancing the shopping experience and encouraging further purchases.

The smart fitting room technology has not only transformed the way customers interact with products but also significantly increased store efficiency and customer throughput. This technological advancement is a part of the company’s broader strategy to set new standards in the retail industry by enhancing customer satisfaction through innovative solutions.

PT Kurnia Ciptamoda Gemilang's commitment to quality and excellence is also evident in its achievements in quality management, security, health and safety. The company has been awarded ISO 9001:2015 for quality management, ISO 27001:2013 for information security management systems, and ISO 45001:2018 for occupational health and safety management. These certifications underscore its dedication to maintaining the highest standards of operation and customer care.

Despite the turbulent retail environment, PT Kurnia Ciptamoda Gemilang has demonstrated resilience and success, achieving a 54% increase in sales over the past five years. Remarkably, in 2022, the company reported a 111% increase in sales compared to 2020, with brands like Charles & Keith, PEDRO, and EA7 Emporio Armani leading with substantial growth rates. This surge continued into 2023, with sales performance marking a 20% increase from the previous year.

Beyond numbers, the company’s success is built on a robust foundation of employee empowerment and customer-centric initiatives. Through its retail academy and wellness programmes, PT Kurnia Ciptamoda Gemilang invests in its workforce, fostering a culture of growth and engagement that drives its forward-thinking agenda.

As PT Kurnia Ciptamoda Gemilang continues to innovate and lead in the Indonesian retail market, it remains committed to delivering exceptional service and experiences that resonate with modern consumers. The introduction of smart fitting room technology is just one of the many initiatives that have solidified its position as a leader in retail innovation. Looking ahead, the company is poised for further growth and influence, continuing to shape the retail landscape in Indonesia and beyond.

This remarkable recognition at the Retail Asia Awards 2024 not only celebrates PT Kurnia Ciptamoda Gemilang’s achievements but also sets a benchmark for innovation and excellence in the Asian retail sector.

The Retail Asia Awards is presented by Retail Asia Magazine. To view the full list of winners, click here. If you want to join the 2025 awards programme and be acclaimed for your company's exceptional products or initiatives in the Retail industry, please contact Jane Patiag at [email protected].