Euromonitor International
Euromonitor International is the world's leading independent provider of strategic market research. With a global network of analysts and market research on every key trend and driver, Euromonitor's market research reports empower organisations and brands of all sizes with strategic data, analysis, and consumer trends in a single, affordable resource.
See below for the latest Euromonitor International news, analysis, profit results, share price information, and commentary.
Out and about, Asia Pacific consumers seek tactile experiences
Retailers need to use their stores for brand storytelling and multifunctional purposes to engage customers.
Out and about, Asia Pacific consumers seek tactile experiences
Retailers need to use their stores for brand storytelling and multifunctional purposes to engage customers.
New products, rewards and payment methods could attract budget-conscious consumers
Experts cite brands’ ingenious strategies to draw customers like tapping into their interest in games and virtual reality.
What brands in Vietnam need to know about the new duty-free zone
Da Nang will create a trade complex that includes a duty-free zone.
Gen Zs are becoming China’s biggest spenders
21% of these consumers are ready to spend 16% of their income on luxury.
Supplier collaboration helps identify bottlenecks, address sustainability programmes: Euromonitor
This comes as retailers are equipped with an increasing variety of technologies to cater to changing consumer needs.
Women expect ‘lifestyle-centric’ menstrual products
This pushes brands to highlight comfort and health in menstrual care.
How enhanced customisation pushed brands' sales growth
Starbucks and Samsung used the strategy to increase sales.
E-commerce leverage in-app games to drive consumer spending
Three in 10 people visited e-commerce platforms even if they had nothing to buy.
Three ways retailers can serve ‘budgeteers’
A budgeteer is someone who is not willing to spend more than necessary.
Millennials are more likely to engage with brands for product changes
55% would want to influence product innovation, Euromonitor found.
Gen Z consumers want ‘genuine connection’ when engaging with brands
Around 3 in 5 trust independent consumer reviews.
Consumers demand diversity, inclusivity: report
They are buying from brands that support their values.
Consumers give more weight to emotional benefits in purchases: report
Businesses should provide alternative payment methods to capture these consumers.
Here’s why 57% of consumers deleted apps in 2022
Consumers are done with mindlessly browsing for hours.
Nearly 60% prefer humans over robots for customer service
Only 19% were comfortable talking to an automated bot.
Businesses should cater to consumers who seek work-life balance
Around 53% of consumers put a strict boundary between work or school and personal life.
Around 2 in 5 consumers expect in-person everyday activities: report
Brands should improve their operations to attract these customers.
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AI prompts fearless dive into corporate reinvention
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Technology
Siam Piwat Group’s digital chief touts AI’s transformative power in boosting customer value, personalisation, and brand trust.
Siam Piwat Group’s digital chief touts AI’s transformative power in boosting customer value, personalisation, and brand trust.
