Euromonitor International

Euromonitor International is the world's leading independent provider of strategic market research. With a global network of analysts and market research on every key trend and driver, Euromonitor's market research reports empower organisations and brands of all sizes with strategic data, analysis, and consumer trends in a single, affordable resource. 

See below for the latest Euromonitor International news, analysis, profit results, share price information, and commentary.

Beauty and personal products may grow by US$39.3b by 2027

Euromonitor International identified four Asian beauty trends.

Beauty and personal products may grow by US$39.3b by 2027

Euromonitor International identified four Asian beauty trends.

Why Athleisure's Pulse is Racing in Southeast Asia

When COVID-19 disrupted our lives a few years ago, consumers swapped their skinny jeans and trouser suits for comfy leggings and joggers and haven’t looked back since. Athleisure has taken the world by storm, and consumers in Southeast Asia love it.

Out and about, Asia Pacific consumers seek tactile experiences

Retailers need to use their stores for brand storytelling and multifunctional purposes to engage customers.

New products, rewards and payment methods could attract budget-conscious consumers

Experts cite brands’ ingenious strategies to draw customers like tapping into their interest in games and virtual reality.

What brands in Vietnam need to know about the new duty-free zone

Da Nang will create a trade complex that includes a duty-free zone.

Gen Zs are becoming China’s biggest spenders

21% of these consumers are ready to spend 16% of their income on luxury.

Supplier collaboration helps identify bottlenecks, address sustainability programmes: Euromonitor

This comes as retailers are equipped with an increasing variety of technologies to cater to changing consumer needs.

Women expect ‘lifestyle-centric’ menstrual products

This pushes brands to highlight comfort and health in menstrual care.

How enhanced customisation pushed brands' sales growth

Starbucks and Samsung used the strategy to increase sales.

E-commerce leverage in-app games to drive consumer spending

Three in 10 people visited e-commerce platforms even if they had nothing to buy.

Three ways retailers can serve ‘budgeteers’

A budgeteer is someone who is not willing to spend more than necessary.

Millennials are more likely to engage with brands for product changes

55% would want to influence product innovation, Euromonitor found. 

Consumers demand diversity, inclusivity: report

They are buying from brands that support their values.

Consumers give more weight to emotional benefits in purchases: report

Businesses should provide alternative payment methods to capture these consumers.

Here’s why 57% of consumers deleted apps in 2022

Consumers are done with mindlessly browsing for hours.

Nearly 60% prefer humans over robots for customer service

Only 19% were comfortable talking to an automated bot.