Contributors

Maria Kathrina Macaisa-Peña

Maria Mascaraque, Yang Hu, and Kemo Zhou

Maria Mascaraque is the Head of Food and Nutrition at Euromonitor International. María is the Industry Manager for dairy products and alternatives and cooking ingredients and meals. She provides global expertise and forward-thinking insights, identifying the latest product developments and key market trends within these industries. She has a particular interest in health and wellness trends and plant-based dairy alternatives.

Yang Hu is the Insight Manager, Health and Beauty, Asia, at Euromonitor International. Yang provides regional cross-industry insights on health and beauty across Asia, working with local analysts to deliver high-quality market analyses.

Kemo Zhou, is a Consultant, Health and Beauty at Euromonitor International. Kemo helps identify industry strategies, consumer trends and key new product developments, with industry experience focussed on consumer health, sportswear, and beauty and personal care.

Mark Woodley

Martijn Peeters

Matthieu Francois

Mehdi Jaouadi

Mehdi is a Partner based in Thailand. He has over 11 years of experience in marketing sales, distribution, e-commerce and digital within the FMCG and healthcare industries across Asia, Europe and Latin America. Mehdi brings with him an excellent track record in strategy formulation, business development and large-scale expansion growth within top tier MNCs in the personal care, healthcare and food industry. He holds a B.A. in International Business Management from Edinburgh Napier University and a Masters in Management from EDHEC Business School.

Mitch Bittermann

Mitch Bittermann leads the e-commerce and digital team as Executive Vice President of e-commerce for TMX Asia. He brings over 20 years of global experience in e-commerce and supply chains. A recognised leader of e-commerce and logistics strategies, Mitch was previously the Director of E-Commerce, Southeast Asia at adidas, where he played an integral role in establishing adidas’ brand.com and marketplace ventures across Southeast Asia, enabling the brand to significantly scale its online business. Prior to adidas, he was the Group Chief Commercial Officer at aCommerce, the leading e-commerce service provider in Southeast Asia where he supported global brands and retailers to go online.

Mochamad Arvyana Jayaprima

Olivier Gergele

Olivier is Asia-Pacific EY-Parthenon Consumer Leader and EY Asean Consumer Products & Retail Leader based in Singapore, with vast operational and consulting experience in the consumer products and retail sector globally and across Southeast Asia.

His experience covers projects on growth strategies, innovation, value creation, go-to- market, sales and marketing effectiveness, profitability improvement, cost and complexity reduction, change management and large-scale transformation.

Olivier assists clients in engagements such as strategy development, operating model and organization review, go-to-market definition, value creation, and large-scale commercial and cost transformation programs.

Before joining EY in 2019, Olivier was at a management consulting firm, helping global and regional CPR clients transform to drive sustainable growth. Olivier has also been spending over a decade at a multinational consumer goods corporation, driving innovation across geographies and brands.

He holds an MBA from Warwick Business School, UK.

Phang Oy Cheng