JD’s Jingxi unveils first store for baby products

Customers can order online via a WeChat mini program.

Jingxi, a business group under JD.com focussing on lower tier markets, has unveiled its first store for baby and maternal products located in Chengdu, Sichuan, the company announced in a press release.

The store covers product categories including infant powder, nutritional supplements, diapers, washing and care products, apparel and toys. In addition, through a WeChat mini program, customers can order online and have the products delivered in as fast as 30 minutes.

In addition to traditional products, the store also has a designated area to support the purchase of cross-border products, pet products, and others.

“In the future, we will bring JD Service+ to the store, and connect membership system with other Jingxi stores, providing more diverse services for customers,” said Hongjie Shao, general manager of the operations center within Jingxi.