Swiss fashion house Bally launches on JD platform

The store features a selection of footwear, handbags, accessories, and clothing.

Swiss luxury fashion house Bally has launched on JD.com in a bid to expand its presence in China, the platform announced in a press release.

The store on JD Luxury platform will feature a curated Spring/Summer 2021 selection of best-selling footwear, handbags, accessories, and ready-to-wear for men and women, with localized content featuring Xiaotian Tang and Annie Sun.

Bally entered China in the early 1980s, and has since opened 59 stores across 32 cities, as well as its own e-commerce channel Bally.cn and WeChat Mini-program. It also boasts dedicated social media channels on WeChat, Weibo and Red.

Bally looks to deliver understated luxury for modern day, featuring styles that highlight its brand signifiers, from the signature Bally Stripe to the new graphic, gold B-Chain hardware