Alibaba rebrands community marketplace business to Taocaicai

Taocaicai can be accessed in the homepage of Taobao’s apps.

Alibaba has rebranded its community marketplaces business to “Taocaicai” from Taobao Grocery and Freshippo Market, aiming to make more than 1 million products from around the world available for group buying in China, a news release revealed.

Taocaicai, partnered with Cainiao Post stations and Ele.me, is building a supply chain to help farmers sell their agricultural products to consumers through over 1 million mom-and-pop stores across the nation.

Consumers can now access Taocaicai via the homepage of the Taobao App or the Taobao Deals App, the company said.

Community group-buying, one of the latest trends in China’s e-commerce market, involves a group of people in the same community banding together to place a bulk order to drive down the cost of their weekly grocery shop.

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