Alibaba, Unilever jointly ramp up sustainable commitments

Alibaba has expressed plans to roll out green-shelf spaces across its platforms.

Alibaba and multinational consumer goods company Unilever have established a commitment to build greener supply chains, expand sustainability-focused digital marketing and create green-shelf space to spotlight environment-friendly products, a news release revealed.

As part of the newly launched partnership, Alibaba will roll out dedicated green-shelf spaces across its platforms, including at its business-to-consumer e-commerce marketplace Tmall, online grocery Tmall Supermarket and hypermarket RT-Mart.

The duo will launch marketing campaigns encouraging shoppers to adopt an environment-friendly lifestyle, and Unilever has pledged to shrink its carbon footprint by reusing shipping boxes and cutting packaging waste.

Single-use plastic packaging racked up 130 million metric tons of waste globally in 2019, according to a recent report by Australian advocacy group, Minderoo.

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