Around 3 in 4 Shopee users rely on personalised content to draw buyers

However, 9 of 10 Shopee Malaysia affiliates are optimistic about e-commerce opportunities for 2024.

A total of 75% of online influencers were enthusiastic about creating personalised content and human-centric experiences for their audiences, according to a Shopee Malaysia report.

In the “Championing Inclusive Commerce 2024” study, Shopee Malaysia found that 9 out of 10 affiliates have expressed enthusiasm for e-commerce opportunities in 2024.

Shopee affiliates also revealed their preference for authentic engagements with their audiences (30%), personalised content through product education posts and livestreams (30%), and further awareness with more local businesses (15%).

Additionally, 94% of affiliates expect a rise in user engagement with a strong emphasis on authentic content and interactive livestreams.

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“Our affiliates are leading the charge in humanising e-commerce, providing users with original content and ultimately, building a stronger competitive edge for our local brands and sellers. They want to connect with real people, with relatable stories, and genuine experiences,” said Kenneth Soh, Head of Marketing at Shopee Malaysia, during the launch of the study today.

Shopee affiliates in Malaysia have also stressed the necessities of the digital world for this year, with an astounding 100% wanting to drive more traffic to local businesses, and 96% aiming to collaborate with more local sellers aligned with their values.