Fun Japan introduces new e-commerce platform You.en

The site will feature short video content from users testing various products.

Fun Japan Communications Inc. unveiled “You.en”, a brand-new cross-border e-commerce site targeted towards female workers in Asia.

You.en is designed to be a platform where customers can utilise short video content and showcase them using various products.

Users can have a clear context of the texture and size of products, giving them more confidence in the purchasing process.

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The site will feature a wide array of quality made-in-Japan products from different parts of the country, including but not limited to wallets, bags, accessories, sundries, and cosmetics. Items are curated from different traditional Japanese crafts and techniques.

Alongside its upcoming launch, Fun Japan will also set plans for the expansion of You.en in Taiwan, Hong Kong, and Singapore, as well as pop-up stores and events for members to cater to online and offline members of the site.