India’s Tata CLiQ strikes deal with Rediff.com

Tata CLiQ will manage Rediff’s shopping page.

Leading Indian e-commerce platform Tata CLiQ has partnered with web portal Rediff.com for an exclusive collaboration allowing Rediff users to gain seamless access to a more vibrant shopping experience on Tata CLiQ.

Under the partnership, the shopping icon on the Rediff homepage will direct users to a Rediff shopping page, operated by Tata CLiQ. Users can also navigate and choose from a wide selection of curated products, from leading brands in fashion to local items.

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Tata CLiQ cites this deal as a strategic move to expand to a new host of consumers and strengthen its reach to all bases of the Indian e-commerce landscape.

“Our objective in joining forces with them goes beyond collaboration; it is about creating a symbiotic relationship that benefits the end consumer. In expanding Tata CLiQ's reach through this tie-up by targeting new customers in India and abroad, we are also offering shoppers a fresh, immersive way to discover and access our diverse range of products,” Gopal Asthana, CEO of Tata CLiQ, said.