JD launches its biggest exhibit in ChinaJoy 2021

It is also upgrading its Esports platform.

JD.com launched its biggest ever 3,000-square metre exhibition at the China Digital Entertainment Expo & Conference, also called ChinaJoy2021, from 30 July to 2 August in Shanghai, the company announced in a press release.

The exhibit is designed to showcase the latest gaming industry trends, what motivates China’s Gen-Z consumers, as well as the marketing opportunities arising from these developments, according to JD’s planning team for ChinaJoy.

In the exhibition, JD is showcasing a number of new gaming products on site. Beyond that, brands and products from fashion, cosmetics, home appliances and furniture segments have joined to introduce their products in the exhibit and via JD’s online platform.

At the same time, JD is updating its JD Esports plan, which was launched at ChinaJoy 2020 in collaboration with device makers like Lenovo and tech platforms like Tencent and Huya, to develop an e-sports platform encompassing hardware, software, content, and events.

A lineup of live shows, games and interactions with e-sport influencers will be rolled out during the three-day event to appeal to young visitors with an interest in anime culture.