JD revamps fashion business towards omnichannel format

The online channel mainly focuses on young consumption groups.

JD has upgraded its fashion and lifestyle business to a new format, seeking deep integration of commodity and service capabilities in omnichannel retailing covering various categories in the segment, the company said in a news release.

The online channel of “The J Shop” mainly focuses on young consumption groups, providing exclusive online scenarios complementing a fashionable lifestyle with a redesigned browsing visual experience, quality service and interactive shopping experience, the company said.

The new format includes apparel, lifestyle, cosmetics, sports, luxury fashion, and watches.

Furthermore, the online channel seeks to bring together major brands, popular products, limited editions, as well as gift sets and consumer to manufacturer (C2M) products.

Selected collection stores with multiple themes will be launched soon in some of China’s key cities, JD said.