JD’s Lunar New Year sale features sustainability initiatives

It also features more energy-saving products.

JD’s online platform has embarked on a green “Spring Festival Delivery” program for its Chinese New Year sale, tapping the assistance of its green supply chain infrastructure and carbon reduction technology to achieve sustainability, the company said in a news release.

The day before the traditional “Small New Year’s Day”, seven days before Chinese New Year, a total of 602 million items had been sold on JD.com by 5 PM on January 23. JD.com will deliver during the Spring Festival holidays for the tenth consecutive year.

By the end of last year, 12 of JD’s 40 intelligent logistics parks have been equipped with photovoltaic generation systems that can generate power of 100 MW. The green power has been used to support the operations of logistics parks and charge electric delivery vehicles.

JD Logistics has also put 20,000 new energy vehicles into use in more than 50 cities across the country, and all of JD Logistics’ self-owned delivery vehicles in Beijing have been replaced with new energy ones.

Moreover, through a series of “green packaging” measures such as simplifying the packaging process, using recycled packaging and keeping original packing, each item can reduce emissions by an average of 400 grams.

With its green supply chain infrastructure and carbon reduction technology, the average package from JD can reduce carbon emissions by 400 grams through green packaging measures, the company said.

Further, this year’s JD.com Chinese New Year Grand Promotion features more and more energy-saving products. For example, sales of electronic firecrackers continued to boom, rising nearly 40% YoY in the first 10 days of the promotion. The number of energy-saving LED lamps sold also exceeded 1.72 million over the same period.

“JD.com is giving full play to its effectiveness in building green and low-carbon production and lifestyle, and using digital technology to further enhance New Year’s goods efficiency during the Spring Festival delivering period,” said Lijun Xin, CEO of JD Retail.