JD.com upgrades ‘Spring Dawn Initiative’ with AI services

It now includes a store launch AI assistant, AI-driven content creation tools, and a digital presenter live streaming service. 

E-commerce company JD.com has announced the launch of its upgraded Spring Dawn Initiative, offering a suite of new artificial intelligence services aimed at boosting revenues and cutting operational costs by up to 50% for third-party merchants.

Since its debut in January 2023, the initiative has spurred significant growth, increasing the number of merchants on the platform by 4.3 times. 

The new services include a store launch AI assistant, AI-driven content creation tools, and a digital presenter live streaming service. 

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Additionally, JD.com introduces intelligent customer service features to enhance sales conversion rates. 

Alongside these innovations, JD.com is implementing cost-reduction policies, commission rebates, and operational support to empower merchants further.