, Southeast Asia
118 views

The majority of SEA consumers will go on a hybrid holiday shopping setup

A study showed that 81% choose mobile for their shopping purchase.

The holiday season is expected to increase retail activities, with more than 70% of shoppers in selected Southeast Asian markets doing phygital for their holiday shopping.

InMobi’s study showed that 73% of 1,000 respondents from Indonesia, Singapore, and the Philippines are planning to hybrid shop, with mobile phones as the most preferred medium.

“86% of shoppers in Southeast Asia using mobile for exploring; 81% choosing mobile to make the final purchase; and 63% use mobile to search for products,” read the report.

Six out of ten respondents (60%), meanwhile, reported that they planned to raise their budgets for online shopping, meaning 90% will increase or maintain online shopping budgets when compared to 2022.

There were also different buying personas during the holiday season: Category Explorers (58%) who have decided on products to shop but not brands; Bargain Hunters (29%) who seek incentives before they make their purchases; Brand Lovers (13%) who know both the products and the brands they want.

Other buyer behaviours expected in the holiday season are shoppers’ tendency to buy using their phones after 4 p.m.

Single-digit and double-digit shopping festivals are still record breakers, being the most anticipated and popular sale events of the year for Southeast Asia’s shoppers.

Fashion and accessories, gadgets, and personal care products including cosmetics are the top three items most likely to be bought.

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Exclusives

Hong Kong’s K11 MUSEA bridges art, culture, and retail
Visitors find top-tier brands and museum-grade art pieces at the cultural-retail landmark.
Meta is investing big in business messaging
Companies can boost sales by reaching more customers on Messenger, Instagram and WhatsApp.
MINISO opens biggest global store in Jakarta
The Chinese retailer aims to hit 1,000 stores in the next five years from about 300 now.