Over 10k brands see over fivefold transaction surge in JD.com's 618 Grand Promotion

Major brands like Apple, Midea, Haier, and Xiaomi quickly surpassed the $14m mark in sales.

More than 10,000 brands experienced a more than fivefold increase transaction volume compared to previous years during JD.com's 2024 618 Grand Promotion.

The group said major brands like Apple, Midea, Haier, and Xiaomi quickly surpassed the $14m (RMB100m) mark in sales.

The "10-Billion-Yuan Discount" channel also saw a 50% year-on-year (YoY) increase, whilst the "9.9-Yuan Items with Free Shipping" channel attracted over 100 times more shoppers, notably from lower-tier cities.

Additionally, JD's livestreaming platform witnessed a 460% YoY increase in viewership, driving a 300% surge in orders compared to previous years.

The success is underpinned by JD.com's robust technological infrastructure, including the "Digital Representative" solution, which powered over 5,000 brand livestreaming rooms.

JD's nationwide intelligent logistics network ensured swift order fulfillment, with the majority of orders processed and shipped from automated warehouses by midnight.

The 2024 618 Grand Promotion showcases JD.com's dominance in e-commerce and its ability to innovate, setting new standards in the industry.

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