Roger Vivier unveils flagship store on JD platform

The French luxury brand offered special products to celebrate Chinese Valentine’s Day.

French luxury brand Roger Vivier has unveiled the opening of its flagship store on JD.com, presenting a special edition of a jewelry gift box in celebration of “Qixi” or Chinese Valentine’s Day on August 4 this year, the platform said in a press release.

The jewel gift box, designed by Gherardo Felloni, creative director of the Maison, consists of a curated selection of accessories including a pair of earrings and two hair clips.

Another special edition to celebrate Qi Xi is a pair of Viv’ Go rhinestone buckle sneakers in technical fabric, with romantic colour pairings of red, pink and white. Customers on JD.com can also find Love, Gommettine, Slidy Viv, Bikiviv and other shoes from Roger Vivier for various life scenarios JD said.

Prior to Roger Vivier, Italian luxury group Tod’s brought its namesake label Tod’s and the luxury sneaker brand Hogan on JD.com.

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