SHEIN opens EMEA headquarters in Dublin City

The company plans to host around 30 pop-ups around EMEA in 2023.

SHEIN has opened its Europe, Middle East and Africa headquarters in Dublin City, Ireland.

The Dublin office will host SHEIN’s strategic IT hub for EMEA. It will also serve as the centre of the company’s operations in the region.

“Our Dublin office opening marks an important milestone in SHEIN’s growth in EMEA – which is one of our most important markets,” Leonard Lin, Global Head of Government Relations for SHEIN, said.

“We look forward to contributing to the growth of the local economies and to supporting local communities.”

SHEIN plans to host around 30 pop-ups around the EMEA region in 2023.

These pop-ups form an integral part of the SHEIN business model, allowing consumers to experience products first-hand as well as allowing the brand to engage with consumers.

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