Tata Digital launches super-app Tata Neu

It aims to provide an omnichannel experience for Indian consumers.

Tata Digital launched super-app Tata Neu, a one-stop destination combining product commerce, service commerce, and financial services, to provide an omnichannel experience to Indian consumers.

In a statement, Tata Digital said the super-app offers diverse products and services, combining various consumer brands of Tata Group, including fashion, finance, gadgets, groceries, hotels, health, tech, and travel.

Tata Neu’s financial offerings also include a unified payments interface, bill payments, loans, and insurance.

Tata Digital CEO Pratik Pal said the super-app started with a cumulative customer base of 120 million users, 2,500 offline stores, along with 80 million app footprint across its digital assets.

Meanwhile, Tata Sons Chairman N Chandrasekaran said, Tata Group aims to transform businesses for the digital world, bringing them into a unified platform offering an omnichannel experience.

“With Tata Neu, we are focused on making the lives of Indian consumers easier. The power of choice, a seamless experience, and loyalty will be at the centre of Tata Neu, delivering a powerful One Tata experience to Indian consumers,” he added.

The super-app also offers a rewards programme through NeuPass. Its members can earn 5% NeuCoins or more every time they shop, dine, or travel via Tata Neu, it said, adding that 1 NeuCoin is equal to ₹1.

NeuPass members can also enjoy other benefits such as free deliveries, exclusive offers, a built-in credit line, early access to product launches and brand-specific privileges.

Tata Neu is home to several brands such as AirAsia India, bigbasket, Croma, IHCL, Qmin, Starbucks, Tata 1mg, Tata CLiQ, Tata Play, and Westside.