Tmall launches perfume advising services

Nearly 200 customers tried out the service on its launch.

Alibaba’s online business-to-consumer retail platform Tmall has launched a perfume advising service, seeking to help consumers with perfume selection and use, the e-commerce giant said in a news release.

Yves Saint Laurent, Valentino and Prada have piloted the service on their Tmall flagship stores, allowing its customers to chat with “certified perfume consultants,” receive advice on picking a daily scent or receive gifting tips.

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Close to 200 consumers tried out the service on its launch, including many male consumers buying perfumes for Valentine’s Day, the company said.

More brands plan to roll out the service in the coming months, said Alibaba.