Uniqlo sues SHEIN over alleged shoulder bag imitation

It demands SHEIN to stop selling the product and compensation for damages.

Uniqlo has filed a lawsuit against the operators of retail brand SHEIN, Roadget Business Pte. Ltd., Fashion Choice, Pte. Lts., and SHEIN Japan Co., for allegedly selling an imitation of the company’s round mini shoulder bag.

In a statement, Uniqlo said it filed the case against SHEIN operators last 28 December at the Tokyo District Court for violating the Unfair Competition Prevention Act, demanding them to stop the sale of the imitation product and compensation for damages.

ALSO READ: UNIQLO expands to North American market with 20 new stores in 2024

The company said it filed the complaint because the bag sold by SHEIN closely resembles their product, adding that the sale of the allegedly copied products “significantly undermines the level of customer confidence” in Uniqlo’s brand and products.

In a statement, a SHEIN spokesperson said it is investigating the issue at hand.

"SHEIN respects the intellectual property rights of others and takes all claims of infringement seriously," the spokesperson said.

Follow the links for more news on

Shein

UNIQLO

Also Read

Nearly 7 in 10 Filipino travellers prioritise shopping during holiday trips

New Zealand's e-commerce market to reach $10.8b by 2028

Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

I want to download the media kit