How CPG manufacturers can adapt to a changing market
By Anson BaileyMcKinsey proposes a dual agenda.
The consumer goods industry has experienced a decline in top-line growth over the past decade, with consumer packaged goods (CPGs) struggling to generate earnings growth through cost reduction. From 1980 to 2012, the CPG industry enjoyed an average annual revenue growth of 9% and a 22% return on invested capital (ROIC).
According to McKinsey & Company, manufacturers now find themselves at a critical juncture. To navigate the complexities of today's market and build a resilient, future-proof industry, CPG companies must adopt a dual agenda focusing on both portfolio management and performance excellence. By identifying and investing in profitable growth areas and leveraging technologies, manufacturers can adapt and thrive.
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