Hydration products gain traction in APAC
By Abhinav Swamit was driven by increased awareness of health concerns like global warming and modern lifestyles.
Consumers in the Asia Pacific region are increasingly favoring hydration products, according to Euromonitor International.
The report said the shift was driven by heightened awareness of health concerns such as global warming and modern lifestyle demands.
About 45% of respondents in the region prioritise adequate daily hydration, with the highest recognition amongst those aged 15 to 29.
Traditional categories such as packaged water and sports drinks are expanding to include innovative segments such as sports nutrition and powder concentrates.
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