Hydration products gain traction in APAC

By Abhinav Swami

t was driven by increased awareness of health concerns like global warming and modern lifestyles.

Consumers in the Asia Pacific region are increasingly favoring hydration products, according to Euromonitor International.

The report said the shift was driven by heightened awareness of health concerns such as global warming and modern lifestyle demands.

About 45% of respondents in the region prioritise adequate daily hydration, with the highest recognition amongst those aged 15 to 29.

Traditional categories such as packaged water and sports drinks are expanding to include innovative segments such as sports nutrition and powder concentrates.

EXPERT OPINION

Article One comment

2 months ago
Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Top News

Hydration products gain traction in APAC
It was driven by increased awareness of health concerns like global warming and modern lifestyles.
Ingka Group unveils strengthened climate targets
It focuses on reducing GHG emissions, carbon removal and storage, and contributions beyond the value chain.
How can retailers improve customer value and operations
Businesses must adopt a unified commerce strategy to meet consumer demand for seamless transactions driven by technology.

Exclusives

AI prompts fearless dive into corporate reinvention
Siam Piwat Group’s digital chief touts AI’s transformative power in boosting customer value, personalisation, and brand trust.
Indonesia’s future of retail lies in a blended approach
Industry leaders discuss the innovative strategies to meet evolving consumer needs at Retail Asia Forum 2024