H&M’s Cos launches store in Philippines’ SM Aura Premier

The store is offering a limited-edition tote for those who spend $200.

H&M-owned British fashion brand Cos has launched a new store in the Philippines at SM Aura Premier in Metro Manila, offering its SS21 collection in-store, the shopping mall announced through its social media channel.

The Cos store is open at the mall’s upper ground floor, from 10 a.m. to 9 p.m. To celebrate the store’s launch, the store is offering a limited-edition tote bag for customers who spend a net total of $199.26 (PHP10,000).

According to H&M’s website, COS first opened in London in 2007, followed by the launch of the online store in 2011. The brand has since launched 283 stores across 46 store markets and 34 online markets in Europe, Asia, North America, the Middle East and Australia. 

The store mainly offers reinvented classics and wardrobe items for women, men and children. It aims to create items that are made to last beyond the latest season, and its collections look to merge lasting quality with timeless design.