Eyewear brand Gentle Monster opens store in Lotte World Tower

The new store showcases its 2021 collection under the theme ‘Alchemy’.

South Korea-based sunglasses and optical glasses brand Gentle Monster has launched a new store in Lotte World Tower in Seoul, the company announced on its social media channel.

The new store showcases Gentle Monster’s 2021 collection in a new space presented under the theme "Alchemy". 

“The new Lotte World Tower Store depicts the evolution of technology and emotions that humans feel in today’s digitally dominated world,” the company said.

Some of the products under the 2021 collection are Chilly Chilly 02, which holds a translucent play-of-colour lenses; and Hepta 02(1M), which highlights the gallant winged temples accentuating the sleek streamlined metal frames.