Swiss watchmaker Zenith opens third-party store in JD

It will bring 20 new and classic watch series to the platform.

Swiss luxury watchmaker Zenith has launched an official third-party store on JD’s online platform, an addition to its previous first-party store on JD.com in 2017, the e-commerce firm announced in a press release.

To mark the store’s opening, Zenith will bring more than 20 new and classic watch series to the platform, including Chronomaster Sport, DEFY 21 Ultrablue, Pilot Type 20, and others.

Since 2017, Zenith has been bringing in a few exclusive services to JD’s consumers, such as signature customization on watches.

Established in 1865, Zenith was said to be the first modern watch manufacturer. It was acquired by LVMH in November 1999, becoming one of several brands in its watch and jewelry division, which also includes TAG Heuer and Hublot.