Authentic Brands Group names Lim Mi-Kyoung as SVP and head of ANZ

She will lead the brand's regional expansion efforts.

Authentic Brands Group has named Lim Mi-Kyoung as its senior vice president and head of Australia and New Zealand. 

In her new role, Mi-Kyoung will lead Authentic’s regional expansion efforts, focusing on brand development and long-term growth. 

As the first employee based in Australia, she will create a team to bolster the company’s portfolio of renowned brands in the region.

Wesley Chu, EVP of APAC at Authentic, highlighted Mi-Kyoung’s track record in driving brand value and building relationships with manufacturers and retailers. 

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With over 25 years of experience in branded entertainment, Mi-Kyoung has managed top-tier brands such as Pokémon, Discovery, Netflix, and Warner Bros.

“Their commitment to innovation and brand stewardship aligns with my passion for establishing partnerships that drive long-term brand value,” said Mi-Kyoung. “I look forward to leveraging my experience in the regional brand landscape to oversee the expansion of Authentic's presence and to cultivate a team of like-minded individuals dedicated to brand development excellence.”