Cosmetics on the rise for South Korea's convenience stores

Such stores in business districts saw a 226% leap in cosmetics sales.

South Korea’s convenience stores such as GS25 and CU are becoming a popular channel for sales of cosmetics products, Korea Bizwire reported.

GS25, which is run by GS Retail, reported an 18.2% rise in cosmetics sales last year compared to 2019, surpassing records from 2018 (15.4%) and 2019 (16.9%), reflecting rising consumer demand.

“In the past, lip balm comprised the majority of cosmetics sales at convenience stores. Now, sales of base makeups and color cosmetics are increasing quickly,” said GS25.

Convenience stores housing exclusive vendors for Lalavla, a health and beauty brand run by GS Retail, also reported a threefold surge in daily cosmetics sales.

At the same time, convenience stores in business districts reported a 226% YoY leap in cosmetics sales from November 2020 and January of this year. BGF Retail’s CU also reported a 6.7% growth in cosmetics sales last year compared to 2019.

Cosmetics sales at convenience stores have risen by more than 12% if they are located in regions with less accessibility to cosmetic products than cities or the greater Seoul area, CU explained.

Also Read

Gentle Monster opens first flagship boutique in Australia

Revlon names new CEO

Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

I want to download the media kit