Jaeger-LeCoultre introduces immersive interactive Calibre Wall at new Beijing location

Other highlights of the new boutique include the Personalisation Wall and Atelier d'Antoine.

Jaeger-LeCoultre has launched a new flagship boutique at WF Central in Beijing.

The boutique offers visitors an immersive experience that reflects the natural beauty of the Vallée de Joux and features an art installation by Chinese contemporary artist Tu Juan.

Highlights of the boutique include the interactive Calibre Wall, showcasing over 1,400 calibres that highlight Jaeger-LeCoultre's status as 'The Watchmaker of Watchmakers'™.

Customers can also visit the Personalisation Wall, where they can explore the brand’s complete strap collection and view a selection of engraved and lacquered Reverso case-backs for personalisation inspiration.

Additionally, the Atelier d'Antoine allows watch enthusiasts to learn about fine watchmaking through discovery workshops and masterclasses, combining theoretical knowledge with hands-on practice.

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