Sephora launches DRUNK ELEPHANT in Mainland China

It is now accessible in Sephora stores located in major cities such as Beijing, Shanghai, Guangzhou, and Chengdu.

Beauty retailer Sephora has announced the official launch of DRUNK ELEPHANT across its online platforms and 250 physical stores in Mainland China.

The company plans to extend its reach to 300 stores by the end of this year.

The exclusive launch of DRUNK ELEPHANT across Sephora's omnichannel platforms allows consumers to explore the brand's distinctive "Ingredient-elimination" skincare philosophy, along with its range of award-winning products.

DRUNK ELEPHANT products are now accessible in Sephora stores located in major cities such as Beijing, Shanghai, Guangzhou, and Chengdu.

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"From clean and sophisticated to accessible and luxurious, we are committed to curating the most globally sought-after brands to localise and exclusively introduce them to our avid beauty community in China,” said Alia Gogi, Asia President at Sephora. 

“By bringing it in to this vast and dynamic beauty market, we are providing consumers in China an elevated and extensive skincare range that is simple yet efficacious, and catered to their specific needs," she added.