Shinsegae Duty Free launches Korea's first Prada Beauty pop-up store

It runs from 4 July to 25 August.

Shinsegae Duty Free has opened Korea's first-ever "Prada Beauty" pop-up store at Incheon International Airport Terminal 2.

The pop-up, in collaboration with L'Oréal Travel Retail Asia Pacific, runs from 4 July to 25 August, marking Prada Beauty's debut in Travel Retail Korea.

The store features Prada's signature green decor, black-and-white checkered floors, and triangle logo. Visitors can explore Prada Beauty's range of skincare, makeup, and fragrances, including the Prada Colors collection and the Augmented Skincare line with Adapto.gn™ technology. Signature scents like Prada Paradoxe and Les Infusion are also available.

Customers purchasing Prada fragrances will receive a personalised Prada ascot scarf. Prada Beauty products are also available online through Shinsegae Duty Free.

On 20 and 21 July, makeup artist Lee Nakyeum will also host live demonstrations at the pop-up.

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