ZALORA rolls out 'omnichannel retail experience' for 11.11 campaign

The pop-up store is open from 2 to 13 November 2023.

ZALORA has launched its brand-new immersive omnichannel experience concept to mark the start of the year-end shopping season before the 11.11 sale.

Located in Wisma Atria, the “The Terminal by ZALORA,” opened from 2 to 13 November, the Terminal itself is inspired by the upcoming travel season, being made to resemble a luxury airport store. Likewise, it offers over 40 curated global brands in fashion, beauty, luxury, and lifestyle from over 3,000 brands across ZALORA’s platforms.

With VIP perks, promos, and discounts, shoppers will be treated to a one-of-a-kind experience with quality products and prices from the most popular brands.

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In preparation for the upcoming 11.11 shopping event, ZALORA has prepared an immersive experience,  going on sale live from 8 to 13 November.

“In today’s retail landscape, consumers increasingly crave for immersive and seamless omnichannel shopping experiences," Achint Setia, Chief Revenue and Marketing Officer of ZALORA, said.

This pop-up embodies our dedication to providing shoppers with a curated, and immersive experience, ensuring our valued customers enjoy not just the finest fashion for one and all in the family, but also unmatched ease and unbeatable prices,” he added.