Bossini appoints Chang Min Huei as co-CEO

He has over 30 years of experience in the apparel industry.

Hong Kong-based apparel retailer Bossini International has appointed Chang Min Huei as the co-chief executive officer (co-CEO) of the company starting 6 May, the company’s board announced in a bourse filing.

Chang boasts over 30 years of experience in the apparel industry, particularly in brand management, rebranding, channel expansion and integration, and administrative management.

He was appointed as the general manager of the Broadcast brand by Shanghai-listed Ribo Fashion Group, to manage the online and offline channel integration. He also managed the brand positioning of the main brand Broadcast, as well as to manage the high-end designer brand, Personal Point, and to create a Nordic style brand, Muchell.

He was also picked as the general manager of Hazzys China, the main brand of LF Group in Korea, by Shenzhen-listed Baoxiniao Holding. He also served as a senior business consultant who led the rebranding and repositioning of LAMPO Menswear.

Chang graduated from Taipei Municipal Nangang Vocational College specialized in Mechanical Modeling.