How much shoppers in Southeast Asia save through mega sales

Shopee’s campaigns allow consumers to save on groceries and essentials.

Shoppers in Southeast Asia saved some US$1.7b on groceries and essentials through Shopee’s monthly shopping campaigns as well as partnerships with sellers and brands.

Recent campaigns launched by the e-commerce platform include the Big Ramadhan Sale in Indonesia as well as the 11.11 Big Sale across the region.

In Singapore alone, Shopee observed that users saved 19 times more during the 11.11 Big Sale than the average day with Shopee and its partners.

“Over the last year, we continued to support our communities as they navigated a particularly challenging environment,” Terence Pang, Chief Operating Officer at Shopee, said.

“With our commitment to supporting the needs of our buyers and sellers, we helped users save more on everyday needs while helping businesses capture opportunities, such as connecting and deepening their engagement with untapped audiences already in our ecosystem.”
More users were able to access the platform in 2022 with 85% of new users coming from underserved regions.

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