101 views

How enhanced customisation pushed brands' sales growth

Starbucks and Samsung used the strategy to increase sales.

Enhanced customisation helped in driving sales growth of some brands in 2022, Euromonitor International said in its latest study.

More than 49% of global digital consumers aged 15 to 29 said they are willing to share personal preferences with brands online.

An example of enhanced customisation is Starbucks which implemented an app that allows users to choose from over 170,000 options on drink orders.

"This has powered sales growth for the company, with app-enabled US sales expanding over 400% from 2017 to 2022," said Euromonitor.

Another way is Samsung’s Bespoke Design Studio which lets consumers order appliances customised to their individual specs.

It contributed to 3% of sales growth in mobile appliances.

Follow the link for more news on

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Exclusives

Hong Kong’s K11 MUSEA bridges art, culture, and retail
Visitors find top-tier brands and museum-grade art pieces at the cultural-retail landmark.
Meta is investing big in business messaging
Companies can boost sales by reaching more customers on Messenger, Instagram and WhatsApp.
MINISO opens biggest global store in Jakarta
The Chinese retailer aims to hit 1,000 stores in the next five years from about 300 now.