JD Super announces $1.41b investment to boost brand partners

It will focus on agricultural producers and new product launches.

JD Super, the supermarket division of JD.com, has announced a $1.41b (RMB10b) investment as it marks its tenth anniversary. The investment aims to support brand partners, with a particular focus on agricultural producers and new product launches.

The event was attended by nearly 500 executives from leading fast-moving consumer goods (FMCG) companies including Procter & Gamble, L’Oréal, Moutai, and Yili Group.

JD Super reported a 20% increase in new users, a 30% rise in order volume, and double-digit revenue growth for the first half of 2024. By the end of 2023, over 50 brands had exceeded $140.65m (RMB1b) in annual sales, more than 100 brands reached $70.32m (RMB500m), and over 500 brands achieved $14.06m(RMB100m). 

Sandy Xu, CEO of JD.com, emphasised the strategic importance of JD Super, noting that future growth will be driven by JD’s efficient supply chain, omni-channel capabilities, and a supportive open ecosystem for all partners.

Yao Yanzhong, Vice President of JD.com and President of JD Retail FMCG, detailed the company’s strategy to enhance supply chain efficiency, product competitiveness, and cost-effectiveness. He also highlighted the need to avoid “involuntary competition” that could harm consumer interests.

As part of the investment, JD Super introduced a new “arm-flinging” operation model designed to reduce the operational burden on brand partners. This model enables brands to focus on product development while JD’s teams handle marketing and sales. The direct procurement approach aims to lower costs and improve efficiency. Additionally, JD’s product safety monitoring labs in JD Logistics’ 45 Asia No.1 intelligent warehouses will provide enhanced quality assurance.

Brand partners will benefit from access to over 30% of JD’s extensive marketing resources across JD.com and public channels.